Strategy
Help to open new doors to fight addiction in South Florida
Liberation House has a solid track record of helping rehabilitated members of Palm Beach communities with lasting sobriety. They needed to communicate in a way that helped those in need while attracting outside organizations to become partners in the fight.
We worked together to create a website that provides vital information for visitors while conveying a message of help and professionalism.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642d9b32fe3db25d0797338b_project-header-main.webp)
Work
Using story to create a homepage with intent
The existing home page had little information to encourage visitors to explore the website.
Something simple like a clear call-to-action and quotes from former residents can make all the difference. So we completely redesigned the site to allow visitors to quickly get where they needed.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e05fd22200547353eae77_project-LHE-section-1-1.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e05fd91b2ac41f56bf566_project-LHE-section-1-2.webp)
Offering help outside the site's primary purpose
The website focuses on sober living, a combination of programs within their residences. We also added helpful resources for those who came to the website searching for help getting rehabilitation services before recovery.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0bae658d8b59ef1adf86_project-LHE-section-1-1a.webp)
Calling everyone to action
Most importantly, we created a way for those needing a recovery home to request additional information with an immediate response from a Liberation House staff member to continue with the next steps. A crucial step to lasting sobriety.
Professionals can also use the same request form to jumpstart the recovery process for their patients and clients.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0618dde8864d400f5cab_project-LHE-section-3-1.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0618f2dcfd2d1045a599_project-LHE-section-3-2.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0cb5dea5393391caadb3_project-LHE-section-3-4.webp)
Results
Continued improvement
The redesign gave Liberation House a clear purpose and understanding of its offering. More importantly, it gave them a solid foundation for credibility, allowing visitors to see them as professional while boosting their credibility with potential partners and local organizations.
- Avg time on the website: 48 seconds (from 8 seconds)
- Traffic increased by over 321% in the first 60 days
- SEO ranking jumped from 28% in the first two weeks
Strategy
Help to open new doors to fight addiction in South Florida
Liberation House has a solid track record of helping rehabilitated members of Palm Beach communities with lasting sobriety. They needed to communicate in a way that helped those in need while attracting outside organizations to become partners in the fight.
We worked together to create a website that provides vital information for visitors while conveying a message of help and professionalism.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642d9b32fe3db25d0797338b_project-header-main.webp)
Work
Using story to create a homepage with intent
The existing home page had little information to encourage visitors to explore the website.
Something simple like a clear call-to-action and quotes from former residents can make all the difference. So we completely redesigned the site to allow visitors to quickly get where they needed.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e05fd22200547353eae77_project-LHE-section-1-1.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e05fd91b2ac41f56bf566_project-LHE-section-1-2.webp)
Offering help outside the site's primary purpose
The website focuses on sober living, a combination of programs within their residences. We also added helpful resources for those who came to the website searching for help getting rehabilitation services before recovery.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0bae658d8b59ef1adf86_project-LHE-section-1-1a.webp)
Calling everyone to action
Most importantly, we created a way for those needing a recovery home to request additional information with an immediate response from a Liberation House staff member to continue with the next steps. A crucial step to lasting sobriety.
Professionals can also use the same request form to jumpstart the recovery process for their patients and clients.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0618dde8864d400f5cab_project-LHE-section-3-1.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0618f2dcfd2d1045a599_project-LHE-section-3-2.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0cb5dea5393391caadb3_project-LHE-section-3-4.webp)
Results
Continued improvement
The redesign gave Liberation House a clear purpose and understanding of its offering. More importantly, it gave them a solid foundation for credibility, allowing visitors to see them as professional while boosting their credibility with potential partners and local organizations.
- Avg time on the website: 48 seconds (from 8 seconds)
- Traffic increased by over 321% in the first 60 days
- SEO ranking jumped from 28% in the first two weeks
Strategy
Help to open new doors to fight addiction in South Florida
Liberation House has a solid track record of helping rehabilitated members of Palm Beach communities with lasting sobriety. They needed to communicate in a way that helped those in need while attracting outside organizations to become partners in the fight.
We worked together to create a website that provides vital information for visitors while conveying a message of help and professionalism.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642d9b32fe3db25d0797338b_project-header-main.webp)
Work
Using story to create a homepage with intent
The existing home page had little information to encourage visitors to explore the website.
Something simple like a clear call-to-action and quotes from former residents can make all the difference. So we completely redesigned the site to allow visitors to quickly get where they needed.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e05fd22200547353eae77_project-LHE-section-1-1.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e05fd91b2ac41f56bf566_project-LHE-section-1-2.webp)
Offering help outside the site's primary purpose
The website focuses on sober living, a combination of programs within their residences. We also added helpful resources for those who came to the website searching for help getting rehabilitation services before recovery.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0bae658d8b59ef1adf86_project-LHE-section-1-1a.webp)
Calling everyone to action
Most importantly, we created a way for those needing a recovery home to request additional information with an immediate response from a Liberation House staff member to continue with the next steps. A crucial step to lasting sobriety.
Professionals can also use the same request form to jumpstart the recovery process for their patients and clients.
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0618dde8864d400f5cab_project-LHE-section-3-1.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0618f2dcfd2d1045a599_project-LHE-section-3-2.webp)
![](https://assets-global.website-files.com/62582b159d5b8c1b758a6925/642e0cb5dea5393391caadb3_project-LHE-section-3-4.webp)
Results
Continued improvement
The redesign gave Liberation House a clear purpose and understanding of its offering. More importantly, it gave them a solid foundation for credibility, allowing visitors to see them as professional while boosting their credibility with potential partners and local organizations.
- Avg time on the website: 48 seconds (from 8 seconds)
- Traffic increased by over 321% in the first 60 days
- SEO ranking jumped from 28% in the first two weeks